Wine has been a dynamic and continually growing market in China, presenting numerous opportunities to foreign wineries. Wines from France have generally dominated the market and had been the preferred choice for Chinese consumers for many years. However, as the wine drinking population increased and more options became available, the tastes and preferences of consumers started to shift. Wines from Chile, Italy, Spain and especially Australia, have grown in popularity.
Chinese consumers have developed a taste for Australian wines in recent years, with China becoming the number 1 export destination for Australian wines. While domestic production of wine has decreased, importation of Australian wines has increased. Australian wines in China are doing so well that in 2019 they have surpassed French wines in the volume and value of importation.
Our latest insight takes a look at Australian wines in China and gives 5 interesting facts on how wines from down under do in the Middle Kingdom. Check out our infographic below:
With Australian wine doing so well in China, many wineries, small and large are looking to find place on Chinese shelves. INS Global has assisted many players in the F&B industry to hire staff in China to carry out commercial and promotional activities. Our team has expertise across a range of disciplines such as recruitment, employment solutions, as well as payroll and tax administration, among many others. Learn more about how we can help you in China today.