Job title: Vice President/General Manager: Mainland China
Reports to: Chief Growth Officer
Location: Shanghai, China (frequent travel required)
Package: $200,000+ base salary (depending on experience)
Our company manufactures plant-based meat produce that allow families to eat more (not less) of the traditional dishes they love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein.
In 2016, they developed and launched a plant-based, raw-beef style burger that looks, cooks, and tastes so similarly to beef it’s being merchandised in the meat section of grocery stores—an industry first. They’ve sold over 50 million burgers to date, and in North America, their break-through products are now carried in nearly all major grocery outlets and 10,000+ food service outlets in the United States, including prominent QSRs like Carl’s Jr, Del Taco, A&W, Tim Hortons and others in test market (Subway, Dunkin Donuts and KFC).
The company have an impressive portfolio of investors including billionaire Bill Gates, the Twitter founders, Seth Goldman, Jack & Suzy Welch, Kleiner Perkins and others VCs, as well as a host of cultural trendsetters including Leonardo DiCaprio, Kyrie Irving, Chris Paul, Lindsay Vonn, Kevin Heart, Snoop Dogg, Common, and more.
The VP/GM China will be responsible for commercial leadership for all of mainland China. The primary responsibility will be top line revenue growth by expanding distribution in all channels of trade and developing marketing initiatives to increase brand awareness and trial. This position is accountable to evaluate and determine viable distribution partnerships, achieve sales objectives, P&L management, prepare and execute product programs, assess competitive environments and analyze/evaluate results by brand. It will be expected to build a collaborative relationship with the company’s Supply Chain and R&D.
Physical Demands: The successful candidate must be able to travel on flights to international markets and work long, flexible hours, including nights and weekends, as required.
Bonus: To be discussed
Benefits: Company car, phone, laptop, comprehensive insurance and flights.