Today we Interview Olivier VEROT, a SEO Expert in China who will give us Tips to optimize your position on Chinese Search Engine like Baidu or Google
Thank you for give me this opportunity INS. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet trends in China
SEO what it is?
Search engine optimization (SEO) has peaked. Google is getting smarter and want quality websites to rank high in search results. It is useful to use marketing techniques, as Buzz Marketing, Content management, Buzz, and social media to increase your popularity.
The question is, with the advent of services, tools and blogs that help businesses create more content more easily. To optimize your website in Chinese search engine you should focus on.
1. Optimize your Title
The very top of a page of a website, the source code you’ll find various meta tags the standard ones being the Title, Description and Keyword tags. The title tag plays such a large role in the indexing of your web site, that it is considered the most important!
So one page should have a good Title
2. Focus on your Meta & Tags
Meta / Tags There are primary meta tags in terms of SEO ( description and keyword) . It is what users read when your link comes up and what makes them decide whether or not to click on your link.
When creating your keyword list, you have to think of the specific terms people will type in when searching for a site like yours.
3. Do not forget Alt Attributes on Images
Putting alt attributes on your images serves improvement SEO. Including image alternative attributes help the visually on Google Image or Baidu Image.
4. Get Backlinks, a lot of backlinks
You should include a “title attribute” on the link you put, quite useful for text links to help search engine to identify your post as relevant.
It is also the Key of success in China SEO to get backlinks from other website to increase your ranking. Quantity with Baidu and quality links with Google.com.hk
While the algorithm of search engine for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.
All these backlinks should come from Chinese website.
5. Put a Sitemap
Sitemaps is useful for search engine to navigate easily. This list of pages / posts / categories should include the last information modified
6. Write Good Content
Good content is the Key on Google. Do not copy, and just write your specialty content,
Social media integration can be possible only if your content is interesting.
NB your traffic to your web site increasing logic !
7. Be social
Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan.
I hope all this advice can help you in your SEO Strategy.
Thank you to Olivier VEROT
His website MarketingtoChina.com