China continues to invest in the global automotive industry, with rapid growth and technological advancements driving its presence on the world stage. One of the key reasons for this growth is how China has become part of the vibrant automotive trade shows circuit. Foreign companies interested in making the most of China’s automotive growth can attend these shows and connect with local suppliers, customers, and potential employees.
While automotive trade shows in China still haven’t recovered to pre-pandemic levels, with such a significant number of automotive trade shows happening in China, it’s a good idea to look at the big picture and find those that best match your needs. Because of this, INS Global has created this list of the top 7 automotive trade shows in China so you don’t waste a moment.
China’s Automotive Industry in 2023
Automotive trade shows in China showcase the latest trends, technologies, and business opportunities in the industry.
The automotive industry in China has become a bigger and bigger part of China’s growth in recent years by consistently adapting to new trends and technologies. In 2023, several key industry trends are shaping the landscape of China’s automotive market landscape.
1. The Dominance of Electric Vehicles Continues
China desires to establish itself as a global leader in electric vehicles (EVs) in 2023, allowing the country to surpass the current export leader, Japan. Government policies promoting EV adoption, robust charging infrastructure, and a strong focus on green tech continue to accelerate the rapid growth of EV producers in the country.
Going forward, this trend is likely to continue, with more domestic and international automakers introducing new electric models and battery technology. This all comes as China’s commitment to reducing carbon emissions ensures that the EV market will guide the automotive industry in China.
2. Autonomous Driving Technology
Autonomous driving technology is an area of significant area of research and development in the Chinese automotive sector. With investments from at home and abroad, there’s a strong push toward achieving higher levels of autonomy in vehicles.
In 2023, we can expect to see further progress in autonomous driving, with automated driving routes becoming a part of more cities’ road networks.
3. Greater Emphasis on Quality and Safety
As the Chinese automotive market matures, consumers are beginning to expect better levels of quality to match increasing costs. Material quality, safety, and brand reputation are becoming more important to the biggest players in the game.
Chinese automakers are responding to customer demand by focusing on improving the overall quality of vehicles. This means there is a big need for better safety features and building strong brand images. Stricter regulations and the need to meet international standards are also pushing the industry to raise the bar and seek outside help in these areas.
China’s 7 Biggest Automotive Trade Shows
If you’re in the automotive industry or have a keen interest in it, these are the 7 biggest automotive trade shows in China that you simply can’t afford to miss.
1. Auto Shanghai
When? Every 2 years (the last was in April 2023)
Where? National Exhibition and Convention Center (NECC), Shanghai
How many people (estimated)? Over 900,000 in 2023
Why go to Auto Shanghai?
Auto Shanghai is one of the most significant automotive trade shows in the world. As one of the oldest auto shows in China, brings together international automakers, suppliers, and enthusiasts. The show highlights the latest innovations in electric vehicles, autonomous driving, and more. It’s an excellent platform for networking, exploring new partnerships, and gaining insights into the future of the automotive industry.
INS Global’s Tip for Auto Shanghai:
Plan your visit well in advance, as this show is one of the biggest and can be overwhelming if you don’t adequately prepare. With extensive conference programs and keynote speeches, it’s the perfect place to stay updated on industry trends.
2. Auto China
When: Every 2 years, the next is in 2024
Location: China International Exhibition Center of Beijing
How many people (estimated)? Up to 56,000 people at one time
Why go to Auto China?
Auto China, or the Beijing International Automotive Exhibition, is one of the oldest and most prestigious automotive trade shows in the country. With a strong focus on innovation and the environment, Auto China typically showcases the latest developments in green vehicles, smart mobility, and cutting-edge design.
INS Global’s Tip for Auto China:
Since Auto China often aligns with China’s official national automotive policies, pay attention to announcements and policy directions during the show. Because of the official ties to policy makers in China, topics discussed here can significantly influence the industry’s future landscape.
3. Guangzhou International Automobile Exhibition (GIAE)
When? Every year in November or December
Where? China Import and Export Fair Complex, Guangzhou
How many people (estimated)? 76,000 people are expected to attend in 2023
Why go to GIAE?
As one of the best automotive trade shows in southern China, the Guangzhou International Automobile Exhibition is a hotbed for automotive manufacturers and distributors, as well as car enthusiasts. It emphasizes new energy vehicles, and it’s show is particularly valuable for companies looking to tap into the rapidly growing Chinese electric vehicle market.
INS Global’s Tip for GIAE:
If you’re interested in understanding the latest trends in auto technology and new energy vehicles, or you’re exploring collaborations with Chinese electric vehicle startups, this event must be on your calendar.
4. Automechanika Shanghai (AMS)
When? Every year, 2023’s is happening in at the end of November
Where? National Exhibition and Convention Center (NECC), Shanghai
How many people? 160,000 people attended the 2019 event. The show has struggled to return to pre-pandemic numbers but the 2023 event is expected to be bigger than ever.
Why go to AMS?
With a large exhibition area and more than 6000 exhibitors, it’s difficult to see everything in the 3 days of the show. This event is typically more general than some of the others, as it covers trends and products from across the auto industry. In 2023, the focus will be on digital progress and connectivity, meaning attendees will be able to see the best new technologies that the industry has to offer.
INS Global’s Tip for AMS:
Common remarks on past events relate to the size of the venue and scale of the show in general. To make the most of the limited time available, it’s essential to do your prep work and plan out your days.
5. China International Automotive Aftermarket Industry and Tuning (Shenzhen) Trade Fair
When? Twice per year in Spring and Autumn
Where? Shenzhen World Exhibition & Convention Center
How many people (estimate)? More than 300,000 attendees according to the website
Why go to the International Aftermarket Industry and Tuning Trade Fair?
This trade fair focuses on the automotive aftermarket industry, including auto parts, accessories, maintenance, and tuning. It’s a unique platform for suppliers to connect with distributors, wholesalers, and retailers in the rapidly growing Chinese aftermarket sector.
INS Global’s Tip for the China International Automotive Aftermarket Industry and Tuning (Shenzhen) Trade Fair:
If your business is related to automotive parts, accessories, or services, this trade fair can be an essential gateway to the Chinese aftermarket.
6. Ningbo International Auto Parts and Aftermarket Exhibition
When? Every year, the most recent edition happened in August 2023
Where? Ningbo International Conference and Exhibition Center
How many people? 35,000 visitors approximately
Why go to the Ningbo International Auto Parts and Aftermarket Exhibition?
The newest addition on this list, having it’s 2nd edition in 2023, this event is the one of the only export-oriented automotive trade shows of its kind, according to the organizers. This event brings together suppliers and customers from across the aftermarket industry. Because the event is only open to industry professionals and it’s so close to the factories of some of China’s biggest automotive companies, expect this event to be a great place to do business.
INS Global’s Tip for the Ningbo International Auto Parts and Aftermarket Exhibition:
As there are more than 10,000 manufacturers with their factories within 2 hours of Ningbo, this event could easily form part of a longer trip with factory visits.
7. The China International Tire Expo (CITE)
When? Every year
Where? Shanghai World Expo Exhibition and Convention Center
How many people? 14,000 attendees are expected in the late 2023 show
Why go to CITE?
While not exclusively focused on automotive vehicles, the China International Tire Expo is crucial for the automotive industry. Tires are an integral part of the automotive world, and this expo gathers tire manufacturers, distributors, and buyers from every continent.
INS Global’s Tip for CITE:
For the latest tire technologies, especially those related to electric and autonomous vehicles, this event is invaluable. If you’re looking for a way to meet new clients and avoid the same automotive trade shows, the advancements displayed here can have a significant impact on the automotive industry, as a whole.
How to Make the Most of the Next Automotive Trade Show You Attend
Participating in an automotive trade show can be a fantastic opportunity to showcase your company’s products, network with industry leaders, and gain valuable insights into new developments. To make the most of your next event, consider the following:
Set Clear Objectives
Define specific goals for the trade show. Whether it’s generating leads, launching a new product, or strengthening existing partnerships, having clear objectives will guide your efforts and help measure your success.
Create an Eye-Catching Display
If you’ll be attending as an exhibitor, your booth should stand out and reflect your brand identity and values. Use captivating visuals, informative signage, and interactive elements to engage attendees and make a lasting impression.
Train Your Staff
Make sure you equip your team with the right product knowledge and effective communication skills. Friendly, knowledgeable, and approachable staff can attract more visitors and effectively convey your company’s value.
Network Strategically
Identify key industry players you want to connect with, including potential customers, suppliers, and collaborators, as soon as you can. Use social media and trade show apps to schedule meetings in advance. Additionally, while it’s best to contact people well in advance, make sure you send a quick reminder shortly before the date of the event.
Offer Demonstrations
Whenever possible, showcase your products in action to leave a lasting impression. Live demonstrations at automotive trade shows can create a buzz around your booth that can quickly snowball and give attendees a firsthand experience of what you offer.
Collect Leads Before, During, and After
Have a system in place to capture leads at each stage of the process. Whether it’s through digital forms or traditional methods, make sure you gather contact information from interested visitors for follow-up after the event. This may mean developing a strategy that integrates various departments into lead development.
Stay Updated on Trends
Attend relevant seminars, workshops, and sessions before and during automotive trade shows. The insights you learn will not only enhance your knowledge but also provide excellent conversation starters and help give you ideas for the best way to approach the event.
Follow Up Quickly
After the trade show, have a system in place to promptly follow up with the leads you collect. Send personalized messages, share any additional information of interest, and keep the conversation going to engage potential customers or partners.
Why Work With an Expert Expansion Services Provider like INS Global?
INS Global has been providing global expansion solutions to companies of all sizes across numerous continents and industries for more than 15 years. Whether you want to make the most of the biggest automotive trade shows in China, or you have your sights set on cracking the Chinese market yourself, we can help.
We have assisted companies all over the world quickly, effectively, and safely expand their operations and establish new markets by offering recruiting and recruitment, payroll, Professional Employer Organization (PEO), employer of Record (EOR) services, and invoicing assistance perfect for automotive industry innovators.
When you’re considering international operations, you can keep your employees productive wherever they are with the proper support. While you concentrate on the business at hand, INS Global can handle the headaches of worldwide expansion and compliance assurance.
We have in-depth knowledge of the Chinese market because our company was founded in Shanghai in 2006, and our recruiting professionals have the right experience and local understanding needed to adhere to every standard, incorporate every best practice, and streamline global hiring and operations.
To discuss your plans for growth and to set your sights on new horizons with expert INS Global advisors, get in touch today through the link below.
FAQ
How do I find more information about upcoming automotive trade shows in China?
You can find information about upcoming automotive trade shows in China through various sources, including directories of automotive trade shows, industry associations, and online platforms. Websites like Alibaba’s “1688.com,” provide local details but often require Chinese language proficiency. Additionally, INS Global’s China expansion experts can help to point you in the right direction.
How can I exhibit my products or company at Chinese automotive trade shows?
To be an exhibitor, you’ll typically need to register through the automotive trade show’s official website. This involves selecting a booth size, location, and submitting necessary documentation. Keep in mind that booth selection often follows a first-come, first-served basis.
Are there any language barriers I should be aware of?
While many Chinese automotive trade shows offer English-language services and materials, it’s not always available. Because of this, it’s still beneficial to have some basic Mandarin phrases or hire interpreters to facilitate communication.
How can I attract visitors to my booth at automotive trade shows in China?
To attract visitors, it’s best to create an engaging and visually appealing booth design. Product demonstrations, giveaways, and informative materials are always ways to leave a lasting positive impression. Finally, promote your presence on social media and through trade show channels to generate interest.
What is the etiquette for networking at Chinese automotive trade shows?
Networking is crucial in Chinese business culture and gets the process started on the right footing. Exchange business cards with both hands, and a slight bow is a good way to show respect. Patience is necessary, as relationship-building takes time. Importantly, always follow up after automotive trade shows to maintain connections, even if the connection might not bring immediate results or address an immediate need.
What documents do I need to attend Chinese automotive trade shows?
You will likely need a valid passport, a Chinese visa, trade show registration confirmation, and any necessary permits for your products (if applicable). Check with the Chinese embassy or consulate in your country for specific requirements or check with INS Global’s guide to visas in China.
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