7 Proactive Recruitment Strategies

7 Great Proactive Recruitment Strategies: Are You Using Them?

7 Great Proactive Recruitment Strategies: Are You Using Them?

July 31, 2023


Picture of INS Global



Picture of INS Global



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Key Takeaways

  1. Reactive recruiting is a recruitment strategy in which a company fills open positions as they arise
  2. A heavy dependence on reactive recruitment can cause real problems in terms of speed and candidate quality
  3. Proactive recruitment allows companies to be more selective, find the best-fitting candidates, and reduce the time to fill vacancies



It’s likely that your company subscribes to the traditional view of hiring by filling specific positions as they become available. Unfortunately, this frequently means that you might not be ready to face challenges as they appear. Proactive recruitment tactics, on the other hand, may be able to give you long-term support to fulfil employment demands.

We discuss the pros and cons of reactive and proactive recruitment strategies below. Additionally, we look at how you may include them into your plan for international expansion.

You’ll also see how these two outlooks on recruitment complement one another and help you take charge of your growth.


Understanding Reactive Recruitment


Reactive recruiting is a recruitment strategy in which a company fills open positions as they arise. Usually, this means that there are already urgent employment requirements.

According to this model, businesses only begin hiring when a position becomes open. This could be because of an employee leaving, the start of a new project, or an unforeseen workload increase.

As a result, hiring usually becomes a tool that fixes problems or fills gaps, rather than one used to accelerate growth.

The key features of reactive recruitment include:

  • Response-driven searches and interactions with applicants that approach you
  • A turnaround time based on the speed of filling positions rather than looking for beneficial applicant abilities
  • Job postings online or locally, along with other high active-time operations
  • Limited candidate pools
  • Short-term orientation without a focus on growth


Challenges and Limitations of Reactive Recruitment


In general, when external circumstances demand a quick response to change, a heavy dependence on reactive recruitment can cause real problems.

For example, recruiting in large quantities at a seasonal peak may leave you with people who aren’t right for other months. It might also mean you are constantly scaling your workforce up and down leading to administrative headaches.

When working in an industry that undergoes peaks in activity, you have to carefully analyze how recruitment functions throughout the year.

For example, retail companies may struggle particularly badly when dealing with these problems. In 2021, the National Retail Federation of the US claimed that retailers couldn’t fill 3000 positions before the seasonal work hiring period. Yearly changes like this aren’t often foreseeable and can leave companies severely short-handed.

On the other hand, reactive-only recruitment also poses a serious risk for companies experiencing growth. In 2023, according to the Financial Times, tech companies have struggled to hire qualified new team members. This is largely in response to the rapid increase in tech-startups and their size.

A lack of qualified applicants today could leave your company searching for up to 6 months to fill a single position. Because of this skills gap, you have the potential to miss out on key opportunities at critical stages of development.


Thinking Proactively About Recruitment: What are Some of the Key Components of Proactive Recruitment Strategies?


While reactive recruitment can be suitable for addressing immediate hiring needs, it has certain limitations. Many modern organizations now recognize the benefits of proactive recruitment or strategic recruitment. These alternatives involve planning and building a talent pipeline well in advance, even when no immediate positions are available.

Proactive recruitment allows companies to be more selective, find the best-fitting candidates, and reduce the time to fill vacancies.

Proactive recruitment involves preparation with multiple departments working together, being ready for future hiring needs, and nurturing relationships with potential candidates. It also starts internally by considering your recruitment needs on the level of the entire company. With input from all departments, you can easily take long-term planning into consideration.

When proactively recruiting, your current workforce becomes your best advantage by creating a strong corporate image.



What 7 Proactive Recruitment Strategies Can You Use to Boost Recruitment Potential?


Employee Referral Programs


Encourage your current employees to refer potential candidates from their personal or business connections for open positions. Employee referrals often lead to higher-quality hires because employees will recommend individuals who align with your company culture.


Social Media and Online Presence


Engaging candidates through social media platforms and online professional networks like LinkedIn is a great way to connect with quality potential applicants over time.

You can share relevant content, job postings, and company updates to create an active online presence. This will attract passive candidates who will already have a good idea of your company before you contact them.


Networking and Industry Events


Attend industry-specific events, conferences, and networking meetups to connect with potential candidates and build relationships within your industry. While they are a traditional method of reaching out to potential applicants, it’s also possible to use them to personally stay in touch with those who have the right skills but aren’t ready to leave their current jobs.


University and College Partnerships


Collaborate with educational institutions to establish internships, co-op programs, and campus recruiting initiatives. Long-term programs allow you to tap into new talent and assess their potential fit within your organization. They will also provide a better understanding into the kinds of training future recruits will already have and need.


Employee Development and Growth Opportunities


Look internally to find and develop talent within your own organization. Emphasize opportunities for career development and growth within your current teams. At the same time, don’t forget to highlight success stories of employees who have progressed through the ranks.


Employee Value Proposition (EVP)


Build your employer brand online by using a variety of trusted platforms and advertising spaces. Advertise not just for specific jobs that you are currently trying to fill but also encourage open applications. It’s best to always clearly communicate your Employer Value Proposition (EVP), detailing the unique benefits and advantages of working for your company.


Global Talent Analytics


Utilize data and talent analytics to identify trends, predict hiring needs, and optimize your recruitment strategies over time. Keeping an eye on changes to both your local market and the greater global market is easier than ever thanks to digital media. Always remember that with remote work options, the world is now a lot smaller and new recruits can come from anywhere.


Fostering Past and Current Employee Loyalty to Build Your EVP


A large part of a successful proactive recruitment strategy is how you leverage your current workforce.

Overall, employee loyalty and satisfaction create a positive cycle of reputational growth. Satisfied and engaged employees lead to improved performance, meaning better customer experiences.

These positive attitudes attract more talent and highlight those you can promote internally.


The Key Benefits of Employee Loyalty: How Does Employee Loyalty Play an Integral Part in Proactive Recruitment?


Reduced Costs of Employee Turnover


Reduced employee turnover reduces the need for recruiting, training, onboarding procedures, and training costs, which results in savings for the business.


Knowledge Retention


Long-term workers build up invaluable institutional knowledge, ensuring the preservation of important knowledge and skills within the company.


Positive Work Culture


Loyalty among employees produces a favorable and encouraging work atmosphere, encouraging collaboration among new and old employees.


Creativity and Innovation


Employees that have a strong sense of belonging to the company are more inclined to offer creative proposals and play a more positive role in a proactive recruitment drive.


Employer Image


Your company’s employer brand means having a reputation for employee loyalty since stability and a positive work environment will attract top talent.


Support and Referrals


Loyal workers are more inclined to refer their friends and colleagues to your company, which increases high-quality employee recommendations.


4 Great Strategies for Fostering Employee Loyalty and Boost Your Chances of Employee Led Proactive Recruitment


Personalized Development Plans


Implement individualized development plans for employees based on their interests, skills, and career aspirations. You can do this by offering a range of learning opportunities, such as workshops, mentorship programs, and online courses, to empower employees to grow in their preferred areas. However, be careful to make as many of these as possible optional to avoid causing problems.

A personalized approach shows that your organization cares about their professional growth, leading to increased loyalty.


Employee Well-Being Initiatives


In the modern workplace it’s a good ideas to go beyond traditional wellness programs and incorporate holistic well-being initiatives. These typically focus on physical, emotional, and mental health.

You can offer mindfulness sessions, mental health counselling, flexible work arrangements, and fitness classes to support employees’ overall well-being. A workplace that genuinely cares about employees’ health and happiness fosters strong commitment as well as productivity.


Employee Ownership Programs


Introduce employee ownership or profit-sharing programs, allowing staff to have a stake in the company’s success. These programs are often highly influential and attract goal-driven applicants to your brand. A sense of ownership also motivates employees to contribute actively to the company’s growth and development.


Unique Rewards and Recognition


Why not move away from traditional rewards and recognition methods and incorporate incentives that align with employees’ interests and values?

Offering experiences like adventure outings, skill-building workshops, or sabbaticals as rewards for exceptional performance or loyalty milestones allows you to build a natural sense of team spirit that will often translate into a positive and natural online employer presence.



Growing Target Candidates’ Engagement with Your Company: The Importance of Candidate Engagement


Once you’ve created a brand image that attracts applicants, you will likely have to keep them engaged throughout a longer recruitment process. You might also not be able to hire at any given moment, but applicants with high candidate engagement will be more likely to stay in touch until a vacancy appears.

Candidate engagement is crucial in the proactive recruitment process because it allows you to:


  • Attract the best talent all year round in a competitive job market
  • Connect with candidates in a respectful, transparent, and professional way
  • Keep candidates feeling valued and respected during the process
  • Encourage more candidates to complete their applications and continue through the hiring stages
  • Maintain a candidates interest in your organization, even if they aren’t right for current positions
  • Gather feedback and insights into your recruitment process and work on optimization



4 Top Techniques for Growing Target Candidates’ Engagement During the Recruitment Process: An INS Global Recruitment Expert’s Advice


Virtual Tours


You can incorporate video interviews into your recruitment process, allowing candidates to showcase their personalities and skills from around the world. Additionally, providing virtual office tours or video introductions from team members gives candidates a glimpse of your company culture and work environment.

Your website or online platforms can offer more visual information to enhance your online presence. This immersive approach helps candidates feel more connected and get to know you as a company.


A Mobile-Optimized Application Process


Today, you need to ensure that your application process is mobile-friendly, as many candidates use smartphones and tablets for job searches. Simplify the application steps and enable resume uploads from cloud services or professional networking platforms like LinkedIn.

A user-friendly mobile experience enhances engagement and encourages more candidates to complete their applications. Be careful though, making the process too easy can leave your HR department dealing with too many applicants.


Real-Time Communication


Use real-time communication tools like instant messaging or chatbots to maintain quick and consistent communication with candidates. A simple bot can answer their questions, provide updates on the recruitment status, and share relevant resources or FAQs.

These tools provide quick feedback even if the candidates understanding they are speaking to an AI. Importantly, they create a sense of responsiveness, keeping candidates engaged throughout the process.


Interactive Assessment Tools


Integrate interactive assessment methods into your proactive recruitment strategy to evaluate candidates’ skills and abilities. For technical roles, use coding challenges or online simulations. For other positions, consider gamified assessments that test problem-solving or judgment skills.

These interactive tools can form part of your company website and make the assessment process engaging and enjoyable for candidates.


Synergies Between Proactive Recruitment and Candidate Engagement: Why Not Integrate Both Approaches with Expert Support From INS Global?


Proactive recruitment and reactive recruitment share a symbiotic relationship that amplifies the effectiveness of both.

Candidate engagement complements a synergetic approach by providing a personalized and interactive experience throughout the recruitment process. Passive candidates will form a positive image of your employer brand before contact, while active candidates will be willing to wait longer for the right vacancy.

Together, these synergies create a positive cycle, attracting top talent and fostering lasting loyalty to your organization. That’s why a strong use of proactive recruitment strategies to complement to reactive, gap-filling, recruitment is the best way to ensure success in the long and short terms.

INS Global is a master of international recruitment, offering innovative recruitment support and strategies through a single point of contact. With INS Global as your recruitment partner, you have access to local networks and resources in 100+ countries. We help to expand your talent pool instantly across the world.

We can handle the intricacies of your recruitment needs from the formation of a job description all the way to onboarding and beyond thanks to our integrated Recruitment Process Outsourcing (RPO) solution and Employer of Record (EOR) service capabilities.

To find out more about how you can boost your proactive recruitment success, contact an INS Global recruitment advisor today.